Understand the value of market research for competitive advantage and customer development. Learn how effective market segmentation leads to effective messaging, positioning and pricing. Translate market intelligence into a competitive matrix, social media initiatives and a market entry strategy that matches your company and market opportunity.
Speaker: Dave Thomas
Dave Thomas manages the Rocket Builders ‘Market Readiness Program’. He is also the General Manager of the Canadian Financing Forum. Thomas has worked with a series of many start-ups over the past decade and was a member of the management team for four venture backed tech companies.
This event requires registration. You will be asked to show your confirmation email at the door. Spots are limited, drop-ins are not guaranteed a spot; please register to ensure your spot.
Light refreshments will be served.
This event is organized by Coast Capital Savings Venture Connection. For more information about Venture Connection, visit ventureconnection.ca